Techniques that are misguidedly employed to increase search engine visibility can sometimes have the exact opposite effect. Today, we’ll try to help you avoid such an outcome by listing five of the most prominent SEO mistakes that we see.
If you spend any time on the Web, you’re probably familiar with the three major search engines: Google, Bing and Yahoo! You might be curious just what distinguishes these engines from one another.
Would you rather have one thousand visitors come to your website and spend a total of $500, or 500 visitors come to your website and spend $2,000? Today’s focus is identifying, and capitalizing on, keywords with commercial intent.
Content marketing is a popular buzzword in all internet marketing circles these days, and it’s easy to see why. The old saying “Content is King” rings true in the digital landscape, where capturing the attention of users and drawing them to your website is the name of the game.
Sometimes it’s easier to learn by seeing something rather than reading about it. So today, with the help of our resident video/marketing (and whiteboard drawing) expert Alex, let’s take a quick five-minute spin through the basics of search engine optimization.