Techniques that are misguidedly employed to increase search engine visibility can sometimes have the exact opposite effect. Today, we’ll try to help you avoid such an outcome by listing five of the most prominent SEO mistakes that we see.
If you’ve perused our site, you may have noticed that we talk about using white-hat techniques for search engine optimization rather than black-hat techniques. This might have led you to wonder just what these terms mean. Today, we’ll take an in-depth look at the two approaches.
White Hat SEO is a technique that is used to help search engines crawl your website to help improve your rankings of the website or a web page. White hat techniques are considered good practice to achieve high rankings on search engines like Google, Yahoo and Bing.