After a lengthy estrangement, Google and Twitter are coming back together. Soon, content posted on the popular social network will once again be searchable through the leading engine.

What does that mean for businesses? Let’s dig in.

First, a little history: Google and Twitter were previously integrated, but that ended in 2011 and since then, tweets have not shown up on Google’s search results. This has been frustrating for search users, who have had a hard time using the engine to find information that may have been published to the social platform, and for Twitter itself, which has suffered from reduced visibility and exposure. The fact that the two sides are coming together again is good news for all involved. It could also be good news for your business.

What changes can you make to your social marketing approach to take advantage of this development? Here are a few tips:

1) Tweet More!

Google, like all search engines, loves fresh content. If you are continually updating your Twitter timeline on a daily basis, you’ll be “feeding the beast,” so to speak, and creating more and more material for Google to search and potentially present to interested web surfers.

2) Post About Relevant And Searchable Topics

Hopefully you are already tweeting about subjects that relate to your business, but this provides an additional layer of motivation to narrow your focus and target your content. If there are certain aspects of your industry that people find more interesting, compelling or buzzworthy, start using those terms and topics more in your tweets to draw Google searchers to your page. In particular, try to mention subjects that are trending or in the news.

3) Spruce Up That Twitter Profile

Now that more people will be arriving at your Twitter page, you want to make sure it looks as good as possible. As mentioned in Tip No. 1, tweet frequently to show that you are an active thought leader. Clean up your avatar and header images, add a background and make sure your bio is filled out properly. You’ll also definitely want to have a link that leads to your website and/or “Contact” page so that users can easily reach you.

4) Engage Others More On Twitter

The more you’re interacting with others on Twitter, the more visible you will be. By mentioning, messaging and retweeting other accounts, you’re more likely to show up on their timelines. That means that if search users are landing on other pages, they could easily be led to yours as well.

A strong Twitter presence has always been a key aspect of a comprehensive social marketing strategy, and the renewed partnership with Google only increases its importance, especially with regards to search engine optimization.

If you’re unsure of how to get started, or lack the time or expertise to give your channels the love they need, get in touch with us today and learn about our awesome social media management services!