In the hyper-competitive world of the Web, where researching companies and products is easier than ever, social proof cannot be overlooked. Let’s take a look at some ways that you can make sure social proof is working FOR your business, and not AGAINST it.
Think about it: Are you more likely to be interested in a product or service because it was promoted by a brand through ads or direct marketing, or because it was recommended by a real live person? This is the most basic value in a positive online review, but the full benefits run much deeper.
If you’ve perused our site, you may have noticed that we talk about using white-hat techniques for search engine optimization rather than black-hat techniques. This might have led you to wonder just what these terms mean. Today, we’ll take an in-depth look at the two approaches.
Infographics are a relatively new form of media (just a few years old yet) that have been becoming more and more prevalent in digital marketing. Chances are you already know what an infographic is.
Rather than relying on traditional marketing tools or banner ads, our content marketing services focus on using engaging content to sell products and services. This allows us to bypass consumer blinders to traditional online advertisements and deliver your message directly to consumers.