There are three overarching tenets that should always be followed when developing content. If you keep these guidelines at the front of your content strategy, you’ll be on the right track.
Multimedia is a powerful tool, in terms of user experience and SEO. Here we offer some recommended strategies for implementing multimedia on your site, as well as some cautions against costly mistakes.
Content marketing is a popular buzzword in all internet marketing circles these days, and it’s easy to see why. The old saying “Content is King” rings true in the digital landscape, where capturing the attention of users and drawing them to your website is the name of the game.
If you’ve perused our site, you may have noticed that we talk about using white-hat techniques for search engine optimization rather than black-hat techniques. This might have led you to wonder just what these terms mean. Today, we’ll take an in-depth look at the two approaches.
Infographics are a relatively new form of media (just a few years old yet) that have been becoming more and more prevalent in digital marketing. Chances are you already know what an infographic is.