Content marketing is a popular buzzword in all internet marketing circles these days, and it’s easy to see why. The old saying “Content is King” rings true in the digital landscape, where capturing the attention of users and drawing them to your website is the name of the game.
Sometimes it’s easier to learn by seeing something rather than reading about it. So today, with the help of our resident video/marketing (and whiteboard drawing) expert Alex, let’s take a quick five-minute spin through the basics of search engine optimization.
Think about it: Are you more likely to be interested in a product or service because it was promoted by a brand through ads or direct marketing, or because it was recommended by a real live person? This is the most basic value in a positive online review, but the full benefits run much deeper.
After a lengthy estrangement, Google and Twitter are coming back together. Soon, content posted on the popular social network will once again be searchable through the leading engine. What does that mean for businesses? Let’s dig in.
If you’ve perused our site, you may have noticed that we talk about using white-hat techniques for search engine optimization rather than black-hat techniques. This might have led you to wonder just what these terms mean. Today, we’ll take an in-depth look at the two approaches.