Should you use Instagram for marketing? In a recent study released by E-Marketer, the photo sharing application Instagram has over taken Twitter in popularity among smart phone users. E-Marketer claims nearly 35 million Americans use Instagram at least once a month compared to 30.8 million using Twitter’s mobile app. Since Facebook acquired Instagram in 2012, […]
As technology evolves, so does the way we do things. One thing that always changes is how SEO works. There has been many changes from the past to present that you should be aware of. Here are 7 SEO myths that will help clear up all the questions that many people have asked about. Myth […]
Search engine optimization (SEO) is a mixture of marketing and analytics to help find solutions for any website. With effective SEO, you can generate attention and attract higher numbers of traffic to your company’s website. This is helpful no matter if you’re a multi-million dollar company or a small local business looking to establish itself. […]
For those of you that watched the 2014 Grammy Awards you were sure to have seen rapper/producer Pharrell wearing an odd hat. His hat became a trending topic on social media and thousands of tweets were sent regarding the hat that looked like it was taken from Smokey the Bear’s closet. Arby’s used the buzz […]
SEO and PPC are both three simple letters put together. Pretty easy, right? Well these two terms are major parts in digital marketing. Let’s take a look at each one and explain what they are. SEO SEO stands for “search engine optimization.” Is is the process of gaining traffic from the “free” or “organic” listings […]