Search engine optimization (SEO) is a mixture of marketing and analytics to help find solutions for any website. With effective SEO, you can generate attention and attract higher numbers of traffic to your company’s website. This is helpful no matter if you’re a multi-million dollar company or a small local business looking to establish itself. Search engine optimization is a must if you have a website and want to get noticed.

SEO Helps People Find Your Website

This seems pretty obvious, but it still needs to be said. Your company could be doing all the right things in terms of building a reputation and having amazing products or services, but if you are buried in Google your company will not be noticed on Google. Based on various keywords and many other techniques, SEO will help your website show up and climb higher and higher until you hopefully gain the coveted spot on Google’s first page.

Building Trust and Credibility

In this age of instant information and news at the click of a button the easier you are to find as a company, the more credibility you maintain. You could have a great bakery, but if people can’t find out more information on you or find your website easily they would rather just buy their baked goods at a large store like Target or Lunds. To build your credibility you have to be visible and neck and neck with your competitors no matter if they are bigger or smaller than you.

SEO is catered to your needs

The wonderful thing about SEO is that it can be highly personalized based on your needs. There is no fixed solution that works for all companies. It is up to your SEO professional to work with you and develop a strategy through trial and error that provides the highest ROI. Once an SEO campaign starts, it is a continuous process of research and development to keep a company’s rankings on top.

Easily measurable

For a company presence online your costs are whatever you paid for Web hosting, site design and content creation. These costs will be the same whether your site is visited by 100 people or 100,000 people. The beauty of SEO is that it not only will increase traffic to your website, but more importantly increase the number of conversions and ultimately earn you a higher ROI. Every single element of the SEO process is easily measurable to be evaluated and improved upon. This will ultimately show you the return on the money invested in SEO.

Makes you want to be better

We can talk all we want about the positives of SEO, but you should want your website and company measure up to the increased views from organic traffic. Having a gorgeous website is certainly a plus, but we hope the success makes you yearn for more quality content to post and thus keep viewers returning.

SEO is like a big jigsaw puzzle. It takes a bunch of little pieces that fit well together that will make a bigger picture. That big picture is your company’s goals.