Video marketing is becoming one of the most used and most useful tools for businesses today. It’s also becoming a big factor in search rankings. A great web video will engage an audience and persuade them to buy into your business or product. Even more important, your viewers will share that video and help you create an even bigger audience. In order to launch a great video marketing campaign, here are five tips you need to incorporate into your next video.
Make sure you keep reading to gain more insight about video marketing!
1. Have a story, and make it a good one.
Every video needs to tell a compelling story. A video about nothing will reach no one. Of course, not every story is compelling for every audience. Therefore, you need to know what type of story is going to reach your audience. By knowing your audience, you can specifically create a story that will engage them. Your story should be believable and simple, and it must relate to your viewers. A video without a story won’t go anywhere. People share stories when they feel connected in some way.
2. Use the right words
A good story with the wrong message or a poorly timed call to action won’t help sell your company. In order to create an effective video, you need to have a script that fits with your story and your business. You have to know what message you want to convey to your audience. If the message doesn’t relate to your story, then you won’t have an effective video. Never begin your video with your message. Begin with your story and lead to your message smoothly. Make sure your message is clear. There are too many videos out there that leave people scratching their heads because they aren’t sure what they are supposed to get out of them. It’s also important to make sure you speak the same language as your customer. You have to know the right words to use. If you are selling computers to the average consumer, you don’t want to overdo technical jargon. Use the words that make sense to the average customer.
3. Find a way to interact with your audience.
No matter how great a video is, if it ends without a way for your audience to interact, then your reach will fall short. You need to make sure that it is easy for your viewers to share your video. Social media makes this simple, but you have to incorporate that into your video campaign. If you don’t have a convenient share button, the odds of your video getting around go way down. Aside from simple sharing, you may also want your current viewer to engage in some meaningful way with your video. What exactly do you want your audience to do when the video is over? here are some possible options:
- Click here to read more
- Share this video and get a discount
- Watch more related stories here
- Have questions about what you’ve just watched? Contact us.
- Create your own reaction video and post it on our blog
These interactions will help users remember the video and make them want to share more. It will also make them more interested in your product.
4. Show your customers what you want them to see
If someone wants to read a story, they’ll read it. A video needs to give them something to see and experience. You have to be able to show it to them so that they can really see it without reading, and you need to do it with top quality video production. Here are just a few things you can do with a video:
• Show them how a product works
• Demonstrate how simple a product is
• Share the advantages of a product
You can also have customer testimonials and case studies in a video. Seeing a customer talk about the benefits is much more effective than having a brief testimonial in writing from someone named Steve. When you show a real person, it becomes more believable and more meaningful. Videos allow you to get more out of your message.
5. Know your audience
This final tip is already incorporated into the other tips, but it is so essential that it needs to be repeated. If you don’t know who you are trying to reach, you won’t be able to reach them. Knowing your audience and what they want is key to marketing anything. Effective video marketing starts with your audience and continues with your objective. Know who you want to reach and why you want to reach them, and only then do you need to focus on the how.
If you are ready to take advantage of video marketing, contact a video production professional to help you produce top quality videos today.
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