Companies do not achieve maximum social media benefits by simply creating profiles and sending out messages into the abyss. For real success, you need to initiate genuine interactions, and compel unfamiliar users to take an interest in your business.
How did social media originate? How has it grown into such a dominant force in the business world? And what differentiates the largest social networks, like Facebook, Twitter and Google Plus?
In the hyper-competitive world of the Web, where researching companies and products is easier than ever, social proof cannot be overlooked. Let’s take a look at some ways that you can make sure social proof is working FOR your business, and not AGAINST it.
Content marketing is a popular buzzword in all internet marketing circles these days, and it’s easy to see why. The old saying “Content is King” rings true in the digital landscape, where capturing the attention of users and drawing them to your website is the name of the game.
After a lengthy estrangement, Google and Twitter are coming back together. Soon, content posted on the popular social network will once again be searchable through the leading engine. What does that mean for businesses? Let’s dig in.