Keeping track of all the latest news in the field of digital marketing, and reading all the great analysis and opinion pieces that hit the Web every week, can be challenging. There is such a high volume of information that it’s easy for useful content to slip by unnoticed.
In order to help you stay on top of all the important and relevant stories in digital marketing, this will be the first in a semi-regular series in which we round up and recap all of our favorite recent articles from blogs, news outlets and online magazines.
So dig in, get caught up, and don’t forget to give us a shout at Top Source Media if you want to put the latest digital marketing tactics to use for your business!
* The biggest news in the digital marketing world is the official, full-on launch of a new functionality within Google that will display Twitter content in search results. The feature is the result of a partnership between the two companies, announced earlier this summer. Search Engine Land wrote up a good primer on the details of this new arrangement.
* Earlier this week, we weighed in on the Google/Twitter partnership, providing a visual breakdown of how tweets are presented in search results and what this development means for businesses that market online.
* Fortune Magazine had published an article in early August on the dismantling of Google Plus, and how it boosts the odds of Google acquiring Twitter. Such a move only seems more likely with the two sides teaming up.
* Memeburn points out that companies can reach more customers than ever before by blending content marketing and search engine optimization. That is a concept that we at TSM believe in wholeheartedly, which is why we always encourage our clients to ramp up their strategic content output if they want to make meaningful gains in search results.
“As shares and backlinks build your domain authority, and keyword optimization creates a consistent story about your business, your search rankings will start to rise. You’ll become better at digital marketing — while doing less work — by using content marketing to improve SEO and using SEO to get content to the right people.”
* Entrepreneur shares three tips for boosting SEO on YouTube. It can be difficult to get your video content picked up by search engines, because obviously there’s not a lot of text-based material to draw from, so these strategies are very helpful.
* With election season ramping up, this is interesting: Researchers say that Google search could have a major impact on the 2016 election, as noted by Search Engine Journal. The new study shows that a phenomenon called Search Engine Manipulation Effect (SEME) “has the ability to shift the opinions of undecided voters by 20% or more.”
If Google’s search algorithm started to surface more positive results than negative for a candidate, searchers could end up having a more positive opinion of that candidate.
This kind of influence could sway election results given that most presidential elections are won by small margins.
* Pratical Ecommerce serves up some SEO pointers on using metadata to drive traffic.
* For many people, an email signature is an afterthought — name, position, contact info. But as Teresa Becker at Tech.Co writes, you can strategically use your email signature to promote campaigns and drive actions.